# Meridian — brand specification
> Specialty coffee, roasted with intent. · canonical source: https://qid.qualls.co/meridian
> Generated by QID (Qualls). Use these exact values; do not invent variations.

## Colours
- Meridian Green: #1F3D2B (31, 61, 43) · PMS 5535 C — ~55% of any composition
- Cream: #F5EFE4 (245, 239, 228) · PMS 9224 C — ~25% of any composition
- Roast: #2B1E16 (43, 30, 22) · PMS Black 4 C — ~8% of any composition
- Amber: #D98F3A (217, 143, 58) · PMS 143 C — ~6% of any composition
- Clay: #B65C32 (182, 92, 50) · PMS 7592 C — ~4% of any composition
- Morning Sky: #A9C5D3 (169, 197, 211) · PMS 5445 C — ~2% of any composition
Rules: use only these colours. Tints/shades of a colour are allowed; new hues are not. Body text must meet WCAG AA (4.5:1).

## Typography
- Heading: Fraunces (weights 400, 600) — CSS: 'Fraunces', Georgia, serif
- Body: Inter (weights 400, 500, 600) — CSS: 'Inter', -apple-system, sans-serif
Rules: sentence case for headings and body. Never fake bold/italic, never stretch type.

## Logo
Clear space: keep 0.25× the logo height clear on all sides. Minimum size: 32px tall on screen. Never stretch, recolour outside the palette, rotate, outline, or add effects. Logo files: https://qid.qualls.co/meridian/assets

## Voice
Meridian speaks like a knowledgeable friend behind the bar — precise, warm, never precious.

- Lead with craft, not jargon
- Short sentences. Concrete detail.
- Humor is dry and rare, like a good ristretto

## Machine-readable
- Full brand JSON: https://qid.qualls.co/api/brand/meridian
- Design tokens: https://qid.qualls.co/api/tokens/meridian?format=json|css|tailwind