Meridian — Brand

Identity

Logo

Primary Lockup

SVG · 397 B

Reverse Lockup

SVG · 397 B

Meridian Mark

SVG · 260 B

0.25×

Clear spaceKeep at least 0.25× the logo height clear on every side — no type, imagery or edges inside this zone.

Try it:

32px

Minimum sizeNever smaller than 32px tall on screen (≈ 8mm in print). Drag below the line and watch it break.

Try it:

Colorways every approved ink × background combination — click any cell to download it

Never do this generated live from the real Meridian mark — the classics, so nobody commits them first

Palette

Color

Colour balance

55%

25%

Meridian Green · 55%Cream · 25%Roast · 8%Amber · 6%Clay · 4%Morning Sky · 2%

Vision check

Print check

Primary 3

Meridian Green

#1F3D2B · details →

Cream

#F5EFE4 · details →

Roast

#2B1E16 · details →

Secondary 3

Amber

#D98F3A · details →

Clay

#B65C32 · details →

Morning Sky

#A9C5D3 · details →

Colour pairings & accessibility WCAG contrast for text on background

text ↓ on bg →	Meridian Green	Cream	Roast	Amber	Clay	Morning Sky	White	Black
Meridian Green	—	Aa10.4	Aa1.4	Aa4.5	Aa2.6	Aa6.6	Aa11.9	Aa1.6
Cream	Aa10.4	—	Aa14.1	Aa2.3	Aa4.0	Aa1.6	Aa1.1	Aa16.5
Roast	Aa1.4	Aa14.1	—	Aa6.1	Aa3.5	Aa8.9	Aa16.2	Aa1.2
Amber	Aa4.5	Aa2.3	Aa6.1	—	Aa1.7	Aa1.5	Aa2.6	Aa7.1
Clay	Aa2.6	Aa4.0	Aa3.5	Aa1.7	—	Aa2.5	Aa4.6	Aa4.1
Morning Sky	Aa6.6	Aa1.6	Aa8.9	Aa1.5	Aa2.5	—	Aa1.8	Aa10.4
White	Aa11.9	Aa1.1	Aa16.2	Aa2.6	Aa4.6	Aa1.8	—	Aa18.9
Black	Aa1.6	Aa16.5	Aa1.2	Aa7.1	Aa4.1	Aa10.4	Aa18.9	—

≥ 4.5 — body text≥ 3 — large text onlybelow 3 — decorative only

Typography

Type

Heading

Fraunces

Weights: 400, 600

Free via Google Fonts. Use optical sizing for display work.

Fraunces

The quick brown fox jumps over the lazy dog — 1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !?&@#%

Body

Inter

Weights: 400, 500, 600

Workhorse for UI, captions and long-form copy.

Inter

The quick brown fox jumps over the lazy dog — 1234567890

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !?&@#%

Type scale base 16px · ratio 1.25

display 39.1px · 2.44rem Meridian

h1 31.3px · 1.96rem Meridian

h2 25px · 1.56rem Meridian

h3 20px · 1.25rem Meridian

body 16px · 1rem Meridian

small 12.8px · 0.8rem Meridian

caption 10.2px · 0.64rem Meridian